Search Engine Optimization, or SEO, is a strategy used by businesses to increase the visibility of their websites on search engines like Google. The goal is to help a website appear higher up in the search results when someone searches for related topics. This is achieved by making the website more user-friendly, creating quality content that answers people’s questions, and ensuring that the site loads quickly and looks good on all devices, like smartphones and tablets. By improving these aspects, a business can attract more visitors to its site, potentially increasing sales and its customer base.